The Republican Marketing Machine

Have you ever wondered why the Democrats always seem to be in a muddle? Even when they are fighting for issues close to the hearts of many Americans, they seem to flub it up. The party best known for representing the working class has become almost useless to us, since everything they try to do seems to get turned around. Even with a majority, they can't bring home the bacon. What is wrong with them?

The primary problem, of course, is the Republican Party. Despite having a congressional majority for thirty years and the White House for eight, they are now managing to blame all the ill-considered and lame-brained decisions that came out of those years on the Democrats. And what are the Dems doing against this onslaught? Well, nothing. They're "negotiating". They're "conceding". The one thing they are not doing is standing up for themselves.

While "negative campaigning" always seems to irk the voting public, there is no doubt that it works. People will believe nearly everything you choose to tell them, as long as you say it often enough. Ridiculous assertions like "death panels" becoming part of Medicare and health reform become gospel truth to the minions incapable of thinking past the end of their noses. That is the strength of the Republican party: They know their audience, and they know how to market themselves. It doesn't hurt, either, that they don't mind being rude and obnoxious, and taking credit where it is not due.

Take the "Tea Party" example. They are using the Internet as a primary tool to get the word out (whatever that is) and organize. Who originally came up with this idea? The Democrats, of course. Howard Dean pioneered this concept and Barack Obama used it to much greater effect. The conservatives don't mind hijacking others' ideas, even if they profess to despise them. And how about that Scott Brown? The Republicans pulled off a real marketing coup with that one. Getting a Republican elected to Ted Kennedy's old seat is like having both sides of your Democratic face slapped. Where were the Democrats while all this maneuvering was going on?

If the Democrats want to regain what they have lost, they need to fight fire with fire. Voters who should know better are letting themselves be swayed by lies, and the party of the people should be stepping up to shout down these unscrupulous pols. The conservatives don't mind copying from the other side whatever strategy works; neither should the Dems. They'd better hurry, though, because they've got a lot of catching up to do.